BMW is once again testing the limits of traditional car ownership. Having abandoned the subscription for heated seats and steering wheel, the company has not completely closed the issue of monthly payments. The new electric BMW iX3 model will have several functions at once, but you will have to pay a separate fee for them after purchasing the car.

We are talking about a surround view system with 360-degree cameras and a package of electronic assistants Driving Assistant Pro. Technically, all of these devices will be installed in every iX3 model, regardless of the configuration. However, these functions will only become available after the subscription is formalized. How much the subscription will cost is not yet known.

BMW explains the logic of this situation in simple terms: not all drivers are ready to pay for functions that they are not sure they need. The subscription can be formalized at any time - even after a long time after purchasing the car. The decision remains with the owner.
The Australian publication "Drive" reports that such a model is already being used. For example, adaptive suspension is available on some BMW models for 29 Australian dollars per month. The service for receiving information about road conditions in real time also works in the same way - here the company pays for cloud services and transfers part of the costs to the customer.

BMW previously admitted that its experiment with heated seats and steering wheel was a failure and abandoned the subscription last fall. But as the iX3 shows, the brand is moving away from the idea of ​​"on-demand functions."